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About the association

Objective, professional advice — by design

The Association believes the best interests of members should be of the highest priority, and that conflicts of interest between members and advisers should be avoided.

About us

Why the Association was established

The Association believes the best interests of members should be of the highest priority, while conflicts of interest between members and advisers should be avoided; only objective and professional advice is guaranteed to be rendered.

  • Promote an account opening service structure
  • Protect the interests and rights of members
  • Enhance confidence by increasing transaction transparency and establishing a lifelong relationship
  • Foster integrity, ethics, objectiveness and professional knowledge among professional financial advisers through personal and professional development

Mission statement

  • Become a pre-eminent body representing the world-class financial planning profession
  • Be greatly valued by our members and highly respected by investors and the Government
  • Strive to improve general financial well-being
  • Provide members and institutions with objective financial advice on wealth accumulation structure

In support of this mission

  • Raises public awareness of the need for objective and professional wealth management advice
  • Provides members and industry practitioners with training and information to enhance their advisory service
  • Develops and maintains high ethical standards of members
  • Acts as a communication platform for industry practitioners and the general public

Code of conduct

General standards of a mandatory and enforceable nature

Each general standard applies to all classifications of membership, unless otherwise stated.

Objectivity

Members get priority to become well acquainted with worldwide financial planning, not only when they make a sale. The Association receives no commissions from anyone and puts members’ interests first, establishing a relationship free of conflict of interest.

Integrity

Members shall observe high standards of honesty and integrity in conducting their financial planning business and in the provision of financial planning services.

Commitment

The Association plans a lifelong relationship with members, not a high-commission quick sale or unnecessary rotation of member investments.

Competence

Members shall provide competent financial planning services and maintain the necessary knowledge and skill to continue to do so in those areas in which the member is engaged.

Professionalism

Members shall ensure their conduct does not bring discredit to the financial planning profession.

Confidentiality

Members shall not disclose confidential information without the specific consent of the provider of that information, unless compelled by law or as required to fulfil legal obligations.

Compliance

Members shall ensure their conduct complies with the Memorandum and Articles of Association of the Fee Based Association, its regulations and professional standards.

International affiliation

Recognition beyond Hong Kong

The Association seeks affiliation with different international professional bodies to provide members with international recognition. Proposed parties include Fee Based Advice (fba.co.uk) and The National Association of Personal Financial Advisors (NAPFA).

Founding members

Industry leadership

Our founding members are leading institutions in Hong Kong across banking, insurance, investment and related industries that helped establish the Fee Based Association. Their continued support is an endorsement of our effort to take the fee-based financial planning industry in Hong Kong to higher standards.

Honorary advisors

Leaders of Hong Kong’s financial services industry

Denis Walsh

CFP®, CEP, CFS, RFC

President & CEO

Denis Walsh is President and CEO of Money Concepts International, Inc. and Money Concepts Capital Corp. He joined Money Concepts in 1981 after graduating from Florida State University with a degree in Risk Management. Denis was elected President in 1997 and became CEO in 2006, with responsibility for the long-term development of the Money Concepts companies and their day-to-day operations. He is a Certified Financial Planner™, Certified Fund Specialist, Registered Financial Consultant and Certified Estate Planner, and holds nine FINRA securities licences.

Barry Dayley

CFP®

Executive Vice President

Barry, a graduate of Brigham Young University with a degree in Financial and Estate Planning, worked as an independent financial planner prior to being appointed to the headquarters staff of Money Concepts International, Inc. He has introduced and taught others how to deliver comprehensive financial planning across the network.

Next Steps…

Speak with a Money Concepts adviser about your financial plan, family office needs or corporate structure.

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